Prime Minister Mr. Modi has applauded the UP Govt effort on ODOP. He said, ODOP will be the game changer and will help enhancing the GDP of Uttar Pradesh. ODOP initiative of the UP Govt will be extremely advantageous for MSME sector as it creates a complete holistic ecosystem. He said the Central Govt's schemes such as Skill India Mission, Stand Up India, Start Up India and Pradhan Mantri Mudra Yojana, will prove useful in implementing the “One District, One Product” scheme.
President Ram Nath Govind have also seen appraising the UP Govt effort across all front and especially on ODOP scheme and helping MSME sector. Speaking at the concluding function of the Uttar Pradesh Investors’ summit he said, Uttar Pradesh comprises one of the largest workforces as well as consumer markets, not only in India but anywhere in the world.
Referring to the ‘One District One Product (ODOP) scheme of the UP Govt, he emphasize one should learn from developed countries like Italy and France on branding and marketing of the traditional handicrafts. "Our artisans are very skilled and we must use their skills effectively, this will result in the economic progress of crafts people in every district of Uttar Pradesh and each district will be able to carve out its distinctive identity," he said.